An Iconic Las Vegas Sports Book Headed in Wrong Direction

They are nothing more than a few bottom-heavy metal stands adorned with velvet cords – the imaginary entry-way that is reserved for VIPs and high rollers. The velvet rope, which adorns entrances to exclusive nightclubs and trendy eateries in Las Vegas is nothing new. In fact, it’s part of the mystique of Sin City for many who want to be, pretend to be, or actually are high rollers or VIPs.

Nightclubs, restaurants? Fine. Where I draw the line as far as velvet ropes are concerned is at a Las Vegas sports book. No matter the opulence, exclusivity, or whatever. Sure, Vegas sports books have evolved from the old “Sawdust Joints” from back in the day, however I cringed when I saw the velvet rope, door man and all, installed at one of the entrances to the Caesars Palace sports book – a secondary entry is not roped off. I recently paid a visit to the formerly-iconic sports book, and it wasn’t pretty (an updated full review of the recently remodeled Caesars Palace sports book is forthcoming).

The Velvet Rope Entrance to the Caesars Palace Sports Book.

The Velvet Rope Entrance to the Recently Remodeled Caesars Palace Sports Book.

















The greeter at the velvet rope entrance advised me that the section of the sports book (with the best sight lines to the screens by the way) was reserved for “Diamond” and “7-Stars” players. Fair enough, but that’s not me, so I’ll take my sports betting activities elsewhere. Super Bowl, March Madness, Kentucky Derby; sure, rope areas off for your big players. But on a typical college football Saturday? Even more frustrating was that there were plenty of empty seats in the “VIP” area.

I will note that the young man standing guard at the velvet rope entrance was professional and extremely friendly. As a matter of fact, many of the staff at Caesars-run sports books (Planet Hollywood, Linq, Flamingo) are great to deal with. If only the Caesars corporate folks  would take a cue from them, perhaps we wouldn’t see large areas of sports books roped off for the upper crust.

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