The Las Vegas Super Book is the last major sports book operation in Las Vegas to go the drink ticket route for complimentary refreshments.
The Las Vegas Super Book, throughout its existence under the Hilton, LVH, and now Westgate names, has been thumbing its nose at other mostly corporate run Las Vegas sports books by offering its race and sports book clientele complimentary drinks without requiring drink tickets. This was a huge plus for locals and visitors alike who didn’t have to worry about comped drinks while making bets and watching games within the world’s largest sports book.
It’s a recipe that worked for a long while, even through the property’s past struggles with changing ownership, the Super Book was always ahead of the game offering up things like large betting menus and fun props, multiple Racing Forms available for anyone to look at in the back of the horse playing area, and of course, those comped drinks that only required you to show your betting slip.
The Las Vegas Super Book at Westgate is the Last of the Major Sports Books in Vegas to go Drink Ticket Route (photo twitter @kirksports)
Why did the Super Book go with the no drink ticket approach for so long? Good management, understanding what the customer wants, perhaps tradition as a bit of an old school sports book. In an era of corporate ubiquity in Las Vegas, it was a subtle reminder that sometimes a different or old school approach was best.
The millions of dollars spent on the recent upgrades to the sports book area and the incredibly huge and crystal clear HD screens that have been installed was a worthwhile investment to make. Something had to give however, and the beverage costs (the sports book actually pays the resort’s food and beverage department for every single comped drink) obviously had to be reconsidered. Especially given the fact that more people than ever will be expected to visit the largest sports book in the world, whose upgrades have raised the ante so to speak.
The Westgate Las Vegas, Home of the World’s Largest Sports Book
I still have quite an affinity for the Super Book. You certainly will still catch me watching and betting on sports at the Westgate anytime I’m in town as I consider it a customer friendly, well run operation. And yes, I’m sure that grabbing some drink tickets won’t be that difficult and for many it is simply not a big deal. But I will certainly miss another small piece of old school Vegas – as far as comped drinks (meaning no drink ticket required) at the sports book goes.
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